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Bjärefågel in the P1 menu

Bjärefågel in the P1 menu

Tomas Tengby explores the Swedish supply of chicken in the P1 program "Meny". He examines the path towards better chicken. A very interesting program about why things have become the way they are, but also about the hopes for how things could change in the future.

At approximately 24:10 Bjärefågels CEO Per-Olof Ingemarsson is interviewed about our contribution to a more nuanced chicken offering: our new slow-growing chicken. But feel free to listen to the entire program; it’s well worth the time! Listen here. 

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