Bjärefågel is now launching Collagen Broth, a natural broth cooked with chicken bones and skin from Bjärekyckling. The product, intended to be enjoyed on the go, is the next step in transforming hidden resources in the food chain into delicious and nutritious food. Collagen Broth was developed in collaboration with Axfoundation and Pressbyrån PBX.

Raising animals requires a lot of resources, and not using the entire animal is a huge waste. Today, large parts of the Swedish chicken that could have been used as food are converted into animal feed or biogas instead. The shells, bones from the thighs and necks, for example, account for about 18 percent of the chicken. By using these parts for, for example, broth, more of the chicken can be utilized in food production. 

– PBX is Pressbyrån’s innovation hub for testing new solutions and challenging the industry. After Pressbyrån’s launch of the bloodbrownie, we are now continuing on this path together with Axfoundation and Bjärefågel. With Collagen Broth, we want to, together with Bjärefågel, show that what is sometimes mistakenly seen as waste is actually a fantastic and nutritious raw material, says Anna Wallenberg, CEO of Reitan Convenience Sweden.

Deep concern and quality in focus

The broth is based on slow-growing Bjäre chicken of the Hubbard JACY87 breed. The chickens are raised for 49–52 days on smaller farms mainly on the Bjäre Peninsula and in southern Halland. The animals are fed a vegetarian, GMO-free diet.

– We work hard to use the whole bird, and today we are making use of almost 100 percent of the chicken. Transforming the bones into a flavorful broth of the highest quality is a smart way to ensure that more of the chicken actually becomes food for people, says Per-Olof Ingemarsson, CEO of the family-owned company Bjärefågel.

A natural source of collagen

Collagen Broth is made by roasting chicken bones before combining them with vegetables. The broth is flavored with lemongrass, lime, ginger, chili, and garlic. Unlike many other broth products, Collagen Broth contains no added sugar or palm oil.

Collagen Broth is high in protein, with one serving containing nearly 12.5 grams of protein – of which 7.5 grams is natural collagen. One cup also contains only 53 calories. 

Collagen Broth costs the same as a cup of coffee, 25 kr, and is sold at Pressbyrån PBX in central Stockholm from October 12th. 

About Pressbyrån PBX

Pressbyrån PBX is Reitan Convenience Sweden’s innovation store on Sveavägen in Stockholm. Here new raw materials, packaging options and concepts are tested and evaluated in collaboration with external partners. The store serves as a practical test lab with the ambition to reduce the climate footprint and raise the requirements for raw materials. The goal is to scale up the most successful products and solutions to RCS across the entire store network in the country. Read more at pbx.se

About Bjärefågel

Bjärefågel in Torekow AB is a family-owned company that produces Bjärekyckling, a slow-growing premium chicken with a focus on sustainability and high animal welfare. Bjärekyckling is Sweden’s only climate-certified chicken, certified according to Svenskt Sigill Klimatcertifiering. The chickens are raised on a completely plant-based, corn-based, and GMO-free feed. The breeding takes place with lower stocking density in the stables, which gives the birds more space to move around. Bjärefågel is a member of Svensk Fågel and Svenskt Sigill, and the business follows their control and care programs. More information can be found at www.bjarefagel.se. 

About Axfoundation

Axfoundation is an independent, non-profit organization that develops practical solutions to complex sustainability challenges in the food and material sectors of the future. Based on the power of entrepreneurship and through broad collaborations with over 300 partners, Axfoundation tackles the systems that affect the things we buy, the food we eat, and the resources we use. Torsåker Farm is Axfoundation’s development center where researchers and practitioners test, develop, and scale solutions to accelerate the transition to sustainable food and material systems. Axfoundation was founded in 1993 by Antonia Ax:son Johnson and is driven by the motto Act to inspire & Inspire to act. www.axfoundation.se

Read more about our environmental work: www.bjarefagel.se/vart-miljoarbete/

Read more about the Ingemarsson brothers at Bjärefågel: www.bjarefagel.se/om-oss/broderna-ingemarsson/