During week 17, Bjärefågel will change the type of packaging and update the appearance of all the cut parts of Bjärekyckling.
– The new packaging reduces the amount of plastic by 61 percent. We are also updating the look and changing to green colors, so that it is clearer how sustainable we actually are. Now we just keep our fingers crossed that customers will like our new design, says Per-Olof Ingemarsson, founder and CEO of Bjärefågel.

In addition, the new packaging is less bulky, which reduces the environmental impact of transportation.
– The changes make us even more sustainable. It feels really good, says Per-Olof Ingemarsson and smiles.
The quail bird will also update the appearance of the package for the whole bird in the near future.
– Due to Covid-19, we unfortunately haven’t managed to get the delivery of our new packaging film in time. Therefore, we will have to use an earlier version of the packaging film for a number of weeks ahead. We apologize and regret the delay, says Per-Olof Ingemarsson.