Tareq Taylor has developed a completely new range of easy-to-prepare meals where the main ingredient is Bjäre Chicken. With the new food concept Tareq TaylorMade, the food artist and Kockarnas Kamp winner wants to help families and single households cook good food from scratch quickly and easily.
Tareq TaylorMade will be launched in the coming weeks, and the first easy-to-make chicken dishes Indian Korma, Red Thai curry and the Italian dish Cacciatore will be available in stores next week. More dishes will follow in the spring.
– I have never before put my name on a product in this way, but I really look forward to this. We are doing something together that will solve a daily problem for many people. Moreover, the dishes are restaurant-quality and taste fantastic, says Tareq Taylor.
A modern solution for healthy food
The idea is to offer a modern and healthy meal solution that is based on fresh ingredients but prepared in a way that makes it quick and easy to cook. According to Tareq Taylor, cooking the food is important.
– Most people want to eat food that is good and healthy. Despite all the health trends, the lack of time makes many fail to keep the promise they made to themselves. Then it easily becomes a ready-made dish that you just heat up. But if food is to be healthy, it has to be prepared. There are no shortcuts if it is to be something sustainable in everyday life. But it is possible to simplify things, says Tareq Taylor.
The easy-to-prepare meals contain only natural ingredients and have no preservatives. They are prepared and can be cooked in just a few minutes.
The environment is important
A common denominator for all the dishes is a dark Bjäre chicken from the Scania region.
– People want to be able to eat good food that is good for their health. This is something that Tareq Taylor really cares about, just like us, and that is why we are doing this together. Now we have found a really great concept that makes it easy to both cook and eat good food, says Robin Lundgren, CEO of Bjärefågel.
– Bjärekyckling is a climate-certified chicken that is raised with good feed in an ethical way, with minimal environmental impact. Together we also want to do something about the problem of waste. By packaging the meals in one- and two-portion packages, families and single households can tailor the amount to their needs themselves, save money, and reduce unnecessary food waste, concludes Tareq Taylor.
INFO. Read more at tareqtaylormade.se
MORE INFORMATION
• Press photos and booking of an interview with Tareq Taylor:
Communications Manager Sia Andersson, Bjärefågel in Torekow AB, phone 0701-55 10 66, e-mail sia@bjarefagel.se.
• Press contact: Robin Lundgren, CEO of Bjärefågel in Torekow AB, phone 0707-36 79 03, e-mail robin@bjarefagel.se.
ABOUT US: Bjärefågel in Torekow AB was founded in 1986 and has existed in its current form since 2000. The product is called Bjärekyckling and is sold in well-stocked grocery stores throughout Sweden. From the very beginning, the focus has been on creating a non-additive chicken that is raised in a sustainable way. Bjärekyckling is also Sweden’s only climate-certified chicken. The chickens eat an entirely vegetable-based GMO-free feed that is mostly locally sourced and they are allowed to grow slowly and have plenty of space to move around. Bjärefågel is a member of Svensk Fågel and Svenskt Sigill and follows their control and care programs.
