{"id":11166,"date":"2026-10-14T08:00:00","date_gmt":"2026-10-14T06:00:00","guid":{"rendered":"https:\/\/www.bjarefagel.se\/?p=11166"},"modified":"2026-10-13T13:48:26","modified_gmt":"2026-10-13T11:48:26","slug":"bjarefagel-now-launches-collagen-broth","status":"publish","type":"post","link":"https:\/\/www.bjarefagel.se\/en\/bjarefagel-lanserar-nu-kollagen-broth\/","title":{"rendered":"Bj\u00e4ref\u00e5gel now launches Collagen Broth"},"content":{"rendered":"

Bj\u00e4ref\u00e5gel is now launching Collagen Broth, a natural broth cooked with chicken bones and skin from Bj\u00e4rekyckling. The product, intended to be enjoyed on the go, is the next step in transforming hidden resources in the food chain into delicious and nutritious food. Collagen Broth was developed in collaboration with Axfoundation and Pressbyr\u00e5n PBX.<\/strong><\/p>\n\n\n\n

Raising animals requires a lot of resources, and not using the entire animal is a huge waste. Today, large parts of the Swedish chicken that could have been used as food are converted into animal feed or biogas instead. The shells, bones from the thighs and necks, for example, account for about 18 percent of the chicken. By using these parts for, for example, broth, more of the chicken can be utilized in food production. <\/p>\n\n\n\n

\u2013 PBX is Pressbyr\u00e5n\u2019s innovation hub for testing new solutions and challenging the industry. After Pressbyr\u00e5n\u2019s launch of the bloodbrownie, we are now continuing on this path together with Axfoundation and Bj\u00e4ref\u00e5gel. With Collagen Broth, we want to, together with Bj\u00e4ref\u00e5gel, show that what is sometimes mistakenly seen as waste is actually a fantastic and nutritious raw material, says Anna Wallenberg, CEO of Reitan Convenience Sweden.<\/p>\n\n\n\n

Deep concern and quality in focus<\/h3>\n\n\n\n

The broth is based on slow-growing Bj\u00e4re chicken of the Hubbard JACY87 breed. The chickens are raised for 49\u201352 days on smaller farms mainly on the Bj\u00e4re Peninsula and in southern Halland. The animals are fed a vegetarian, GMO-free diet.<\/p>\n\n\n\n

\u2013 We work hard to use the whole bird, and today we are making use of almost 100 percent of the chicken. Transforming the bones into a flavorful broth of the highest quality is a smart way to ensure that more of the chicken actually becomes food for people, says Per-Olof Ingemarsson, CEO of the family-owned company Bj\u00e4ref\u00e5gel.<\/p>\n\n\n\n

A natural source of collagen<\/h3>\n\n\n\n

Collagen Broth is made by roasting chicken bones before combining them with vegetables. The broth is flavored with lemongrass, lime, ginger, chili, and garlic. Unlike many other broth products, Collagen Broth contains no added sugar or palm oil.<\/p>\n\n\n\n

Collagen Broth is high in protein, with one serving containing nearly 12.5 grams of protein \u2013 of which 7.5 grams is natural collagen. One cup also contains only 53 calories. <\/p>\n\n\n\n

Collagen Broth costs the same as a cup of coffee, 25 kr, and is sold at Pressbyr\u00e5n PBX in central Stockholm from October 12th. <\/p>\n\n\n\n

About Pressbyr\u00e5n PBX<\/em><\/h6>\n\n\n\n

Pressbyr\u00e5n PBX is Reitan Convenience Sweden\u2019s innovation store on Sveav\u00e4gen in Stockholm. Here new raw materials, packaging options and concepts are tested and evaluated in collaboration with external partners. The store serves as a practical test lab with the ambition to reduce the climate footprint and raise the requirements for raw materials. The goal is to scale up the most successful products and solutions to RCS across the entire store network in the country. Read more at<\/em> pbx.se<\/em><\/a><\/p>\n\n\n\n

About Bj\u00e4ref\u00e5gel<\/em><\/h6>\n\n\n\n

Bj\u00e4ref\u00e5gel in Torekow AB is a family-owned company that produces Bj\u00e4rekyckling, a slow-growing premium chicken with a focus on sustainability and high animal welfare. Bj\u00e4rekyckling is Sweden\u2019s only climate-certified chicken, certified according to Svenskt Sigill Klimatcertifiering. The chickens are raised on a completely plant-based, corn-based, and GMO-free feed. The breeding takes place with lower stocking density in the stables, which gives the birds more space to move around. Bj\u00e4ref\u00e5gel is a member of Svensk F\u00e5gel and Svenskt Sigill, and the business follows their control and care programs. More information can be found at<\/em> www.bjarefagel.se<\/em><\/a>. <\/em><\/p>\n\n\n\n

About Axfoundation<\/em><\/h6>\n\n\n\n

Axfoundation is an independent, non-profit organization that develops practical solutions to complex sustainability challenges in the food and material sectors of the future. Based on the power of entrepreneurship and through broad collaborations with over 300 partners, Axfoundation tackles the systems that affect the things we buy, the food we eat, and the resources we use. Tors\u00e5ker Farm is Axfoundation\u2019s development center where researchers and practitioners test, develop, and scale solutions to accelerate the transition to sustainable food and material systems. Axfoundation was founded in 1993 by Antonia Ax:son Johnson and is driven by the motto Act to inspire & Inspire to act.<\/em> www.axfoundation.se<\/em><\/a><\/p>\n\n\n\n

Read more about our environmental work: www.bjarefagel.se\/vart-miljoarbete\/<\/a><\/strong><\/p>\n\n\n\n

Read more about the Ingemarsson brothers at Bj\u00e4ref\u00e5gel: www.bjarefagel.se\/om-oss\/broderna-ingemarsson\/<\/a> <\/strong><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Bj\u00e4ref\u00e5gel lanserar nu Kollagen Broth, en naturlig buljong kokad p\u00e5 kycklingben och skrov fr\u00e5n Bj\u00e4rekyckling. Produkten, som \u00e4r t\u00e4nkt att avnjutas p\u00e5 spr\u00e5ng, \u00e4r n\u00e4sta steg i att f\u00f6rvandla dolda resurser i livsmedelskedjan till god och n\u00e4ringsrik mat. Kollagen Broth \u00e4r framtagen i samarbete med Axfoundation och Pressbyr\u00e5n PBX. Att f\u00f6da upp djur kr\u00e4ver mycket […]<\/p>\n","protected":false},"author":2,"featured_media":11170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[11,12,13,14,59,21],"class_list":["post-11166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuellt","tag-hallbarhet","tag-klimatcertifierad","tag-klimatsmart","tag-kyckling","tag-kycklinguppfodning","tag-langsamt-vaxande"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/posts\/11166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/comments?post=11166"}],"version-history":[{"count":0,"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/posts\/11166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/media\/11170"}],"wp:attachment":[{"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/media?parent=11166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/categories?post=11166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bjarefagel.se\/en\/wp-json\/wp\/v2\/tags?post=11166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}